American Bass Pro Boats is buying a few smaller bass boats in the U.S. to compete with the big boys in the bass industry.
The company said Wednesday it would buy a small scale boat called the Umpqua Bass Pro, which is priced at about $300,000 and could be used for recreational boating, or for recreational angling.
It also said it would invest $100,000 in a larger bass boat that is expected to be built for recreational use.
The boats were developed in the 1960s, 1970s and 1980s, said John Huggins, chief executive of the company.
“We have a lot of experience with small scale boats and with recreational boats, and we’ve always been able to scale our boats, so it’s a new and different way to go,” Huggis said.
The Umpquamas bass boat, designed by American Boat Works in the 1980s and first used by the Navy in the 1970s, is currently on loan to the company from a government-funded loan program.
It’s not the first Umpquinas boat to be bought by a competitor.
Bass Pro bought the Uppsala Bass Pro in 2015 for about $200,000.
In 2016, it bought a small, paddle boat from a Chinese company for about half that amount.
But there’s no word on when the UMPQUAMAS would start shipping.